Fare Families

Differentiate and add value to your offer by providing enriched content to your online shoppers. Tell your customers exactly what’s included in every fare with Amadeus Fare Families and help them make more informed purchase decisions.

Deliver enriched content to your online shoppers, improve customer experience and add value to your offering.


Build a reputation of reliability

By giving your customers simplicity and consistency, you’ll build and maintain a reputation for reliability and transparency.

Tailor your offers to customer needs

Enhance your customers’ experience with the ability to personalize and customize each air booking based on their specific needs.

Target the right market with the right fare

Target the right fare to the right customer – price by fare family and recommend upgrades later.

Offer a transparent shopping experience

Offer your online shoppers and leisure travelers relevant content, transparency and clarity throughout the entire shopping process.

Never charge customers an unfair fee

Clearly outline the main fare conditions, services and mileage accrual to your travelers. This helps every customer make informed purchase choices.

Increase your efficiency

Avoid downtime and disruption with seamless integration across all booking flows.

Outpace your competition

Gain a stronger competitive edge with easy access to all bundled fares within an integrated standard booking flow.

Fare comparison made easy

Allow shoppers to easily compare prices and see all services included in their chosen fare. This helps you deliver the same level of service your customers would have received if they had gone directly to the airline’s website.

A one-stop-shop for all shopper needs

This option shows the fare family branded name, description at pricing time and included services. It’s the ideal one-stop-shop for online shoppers, allowing them to see and easily compare offers and content from airlines.

Automatic recommendations and more

Provide automatic upgrade recommendations in the next available fare family at pricing time and propose a teaser for upselling to the next level. Surprise your customers by offering higher comfort and services at lower prices than they might expect.

Product Highlights Amadeus Fare Families

Meet the needs of all your customers and offer a positive experience designed to add value to your brand.

Keep your customers satisfied with personalized air bookings based on their specific preferences.
Provide customers with greater air fare transparency, including conditions, services and mileage accrual.
Enjoy seamless integration across all booking flows for increased profitability and efficiency.
Empower online shoppers with easy, intuitive price comparison functionality.

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