We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
47% of consumers expect a web page to load in 2 seconds or less. Response time in search is a deal maker for travel retailers. We continue to invest in improving Master Pricer’s response time. We reduced average response time by 20% in 2017 and 20% again in 2018.
Cheapest is what users are looking for, but when it comes to buying, their choice is driven by convenience as much as price: the optimum search result set is based on value. At Amadeus, we provide tools, methodology and people expertise to scientifically analyze and optimize conversion performance.
To extend findability of cheapest fares and coverage of convenient and diverse options, you have to trigger multiple queries with different parameters. We develop Amadeus Master Pricer with an orchestration of search complexity.