Amadeus Dynamic Pricing

Analyze flight offers that customers have previously seen and bought, in order to model future shopping behavior and calculate passengers’ willingness to pay - in real-time. Offer the right price for a shopping session and hit the optimal 'sweet spot' between raising the price to make more money per seat and lowering the price to increase the probability of the customer picking your offer. You can also cross-check any pricing recommendations against your revenue management policies.

Generate the best pricing options for each customer modelled from their behavior.

Product


Benefits

Generate more revenue

Capture demand from price-sensitive customers by displaying fares they will be willing to pay.

Protect your revenues

Avoid the spiral down effect. Amadeus Dynamic Pricing will determine fares which are acceptable to passengers based on market demand and the value they attach to your product.

Take control of pricing

Set prices which reflect your product offering and competitive positioning. Regain full control of your fares by moving away from price points established by fare filing.

Features

Customer choice modelling

Estimate what has influenced customer segments' past travel decisions. This model is then applied in real-time to determine how your price is likely to affect each customer’s purchasing decision.

Dedicated price optimization

Real-time information is added to the value of your seat capacity, as determined by revenue management. The optimal price you can charge for a fare is then calculated depending on how sensitive your customers are to price, and whether you have excess or low seat capacity.

Dynamic Pricing Cockpit

Monitors pricing quality, dynamic pricing performance and your competitive positioning. It also audits dynamic pricing recommendations and performs retrospective analysis.

Featured White paper

Embracing Airline Digital Transformation

Embracing Airline Digital Transformation

A spotlight on what travelers value.

A spotlight on what travelers value.

Featured Blog

Dynamic Pricing is the way forward to maximise airline...

Dynamic Pricing is the way forward to maximise airline revenue

Imagine you are driving a car. But this car can only go one speed - 60mph. Entering standing traffic moving at 60mph wouldn’t be a very pleasant experience. So, what do you do to change this situation? You could add some more speed levels, say 40mph and 50mph. However, an ideal car is one that lets you drive any speed you like. Possibly with cruise control, in case you really want a certain speed maintained.

Imagine you are driving a car. But this car can only go one speed - 60mph. Entering standing traffic moving at 60mph wouldn’t be a very pleasant experience. So, what do you do to change this situation? You could add some more speed levels, say 40mph and...

Product Highlights Amadeus Dynamic Pricing

Optimize pricing in real-time for each shopping session without restrictions, to increase revenue and market share.

Customer segmentation model offers flexible product pricing to corresponding target group
Competitor data helps maintain your competitive edge with insightful analysis
Customer choice modelling provides insights to estimate purchase probability
Price optimization analyzes contextual factors to offer rational pricing
Dynamic pricing cockpit performs pricing analysis to determine competitive positioning

Contact us to learn more about Amadeus products