Strengthening the airport value proposition

Airports can do more to attract airlines. With global air travel projected to increase well into the future, airports are set to compete more intensely with each other for airline service. Airports can no longer afford to rely solely on financial incentives and reduced rates to attract and retain air service.

Our research shows that by incorporating IT into their value proposition, airports are in a better position to attract airlines with reduced operational costs, innovative revenue-generation opportunities, and a better travel experience for passengers.