We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Foreword by Elena Avila
Head of Airlines Strategy, Amadeus IT Group
We’ve entered the Fourth Industrial Revolution, an era of datafication, constant connectivity and digital workforces. What are the strategies you have initiated to stay ahead? Does your offer fit what your travelers truly value?
This is the first in a series of three papers exploring how airlines can better shape their offer to travelers.
There are endless influences that lead consumers to make a purchase with a brand. How do you bring all of these real-time influences together to present the customer with something that is of value to them, right at that very moment?
The data is here, and so is the technology – both are ready to be harnessed – it’s time to use them to build affinity with travelers.
This paper will explore:
"Empowering the traveler to decide how much they are willing to pay – while still giving airlines a tremendous amount of control – has been only a positive move."
- Ken Harris, Founder and Chief Executive, Plusgrade
"Currently, the consumer looks for information. In the future, information will look for the consumer."
- Pr Dimitrios Buhalis, Director of the eTourism Lab at the School of Tourism, Bournemouth University