We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
The world of hospitality is changing thanks to a rapid increase in traveler numbers. Not only are more people traveling, but the way we shop for, book and experience travel is too. Consumers are demanding more from hospitality providers, as they look for relevant, personalized experiences that fit their specific needs.
How will technology influence the way that hospitality brands interact with guests? How can hospitality providers better understand their guest’s motivations for each trip and cater to them? How will the guests of the future differ from today?
To answer these questions and more, Amadeus has partnered with IHG to commission a report by global consumer trends research agency Foresight Factory , which examines the drivers that will shape the hospitality industry in the future. The report includes further analysis into the industry impact of these drivers by Cornell’s Center of Hospitality Research .
This paper explores what lies ahead for the hospitality industry when it comes to service, loyalty and the booking experience. Threaded throughout is the increasingly powerful role technology plays in meeting the needs of the modern-day traveler.
Drivers of Change in Hospitality identified three key themes which are driving hospitality experiences, brand loyalty and technology.
"The hospitality industry is on the cusp of a new chapter. Guests are seeking richer individual relationships and seamless experiences with their hospitality providers, and are willing to share more data and insights than ever before."
"With the number of international travelers expected to double by 2036, so too do the demands on the hospitality industry. This study, informed by both consumer research and expert industry insight, identifies some of the key drivers and emerging trends that affect the guest experience, brand loyalty and the role of technology."
"Amadeus is committed to partnering with leading players such as IHG to shape the future of hospitality. We hope that this research will prompt industry debate and discussion as it demonstrates the significant opportunity that technology offers hospitality providers to enhance the guest experience, as well as their business."
"We continuously gather insights on how to stay connected with guests and cultivate more meaningful relationships with them. The study is exciting because it shows that a new era of micro-customization is dawning, made possible by digital driven innovations which provide a more personal and interactive experience for guests."