Solutions
- Airlines
  - Amadeus for Airlines
  - Products
- Airports
  - Amadeus for Airports
  - Products
- Border Authorities
  - Amadeus for Border Authorities
  - Products
- Corporate Travel & Expense
  - Products
  - Capabilities
  - Integrations
    - Travel & Expense Solution for Microsoft Teams
- Travel Sellers
  - Products
  - Content
- Hospitality
- Payments & e-invoicing
  - Outpayce
  - Voxel: B2B Payments and e-Invoicing
- Traveler behavior is changing at every touchpoint.
  
  Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
  Discover more
Support & Training
- Support
- Training
- Already a customer?
  
  Log into Amadeus Service Hub for product news, learning materials, and customer support.
  Login
Partners
- Amadeus Partners
  
  At Amadeus, we value strong partnerships with different players across the travel ecosystem. Gain access to our solutions to develop your portfolio, reach new customers and add to your bottom line.
- Landmark partnership between Amadeus and Google Cloud
  
  Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
  Read more
Resources
- Trending Topics
- Connected journeys: How will technology transform travel in the next decade?
  
  From AI-driven planning and biometric check-ins to smarter disruption management.
  Read the report
- Six travel trends that will redefine how we travel in 2026 and beyond
  
  Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
  Discover now
Company
- About Amadeus
  - About us
  - Leadership
  - Awards
  - Locations
- Careers
- Innovation
- Sustainability (ESG)
  
  Learn how we’re working to make travel a force for good.
- Amadeus Global Report 2024
  
  Get an overview of our company in 2024 from a business, financial and sustainability perspective.
  Access report
- Latest financial results
  
  Amadeus published its financial results for Q3 2025.
  View the results

White paper

Drivers of change in hospitality

The world of hospitality is changing thanks to a rapid increase in traveler numbers. Not only are more people traveling, but the way we shop for, book and experience travel is too. Consumers are demanding more from hospitality providers, as they look for relevant, personalized experiences that fit their specific needs.

How will technology influence the way that hospitality brandsinteract with guests? How can hospitality providers betterunderstandtheir guest’s motivationsfor each tripand cater to them? How will the guests of the future differ from today?

To answer these questions and more, Amadeus has partnered withIHG to commission a report by global consumer trends research agencyForesight Factory , which examines the drivers that will shape the hospitality industry in the future. The report includes further analysis into the industry impact of these drivers byCornell’s Center of Hospitality Research .

This paper explores what lies ahead for the hospitality industry when it comes to service, loyalty and the booking experience. Threaded throughout is the increasingly powerful role technology plays in meeting the needs of the modern-day traveler.

Drivers of Change in Hospitality identified three key themes which are driving hospitality experiences, brand loyalty and technology.

These include:

The Rise of Tech-Augmented Hospitality
Achieving Cult Status at Scale
The Beginning of the End for Room Types

Discover the emerging trends in hospitality in this report

Download whitepaper now!