White paper

Changing tracks: five make-or-break factors to unlock rail travel in Asia Pacific

Mirja Sickel

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Amadeus developed Changing Tracks: Five make-or-break factors to unlock rail travel in Asia Pacific through a process of one-to-one interviews with representatives from Asia Pacific rail operators, international leisure and corporate travel agents, and industry experts. Interviews took in place in January 2017.

Five factors that rail operators should embrace to maximize passenger levels, revenue, and ensure a strong future for rail travel in Asia Pacific.

Given all of the ongoing interest and investment, the future looks bright for rail operators across Asia Pacific. 

But, what more can they do to uncover the true potential of rail?

How can they maximize their ridership and their revenues?

And what can they do to deliver a standout rail passenger experience?

Based on our global experience and expert interviews with leading figures from across the Asia Pacific rail and travel sectors, we identify five make-or-break factors – which, together, have the potential to shift the future prospects for rail.

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Traveler Experience, Asia Pacific, Multimodal Travel, Mobile, Research