We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Foreword by Sébastien Gibergues
Head of Leisure & Online Travel, Amadeus IT Group
This paper is based on a research study conducted by our Segment Strategy and Innovation team, from Amadeus’ Global Customer Group. It was primarily built upon ongoing research and internal focus groups of approximately 50 Amadeus experts (Global PreSales & Consulting) around the world.
The decisions you make today are critical for the future. Many people are resistant to change. But change is inevitable and the unforeseen can and often does occur; we’re working in a quickly changing industry where disruptive business models are blurring the lines between players, and new emerging technologies are taking root.
In order to be prepared for unpredictable upshots, we have used a scenario planning methodology to map trends and to devise likely sequences of events that paint a picture of what the future may hold.
We have identified the evolution of four different scenarios:
Technology transformation required
At Amadeus, we continue to invest in delivering more content, travel search and merchandising technology to help you deliver the ultimate online travel purchasing experience. With many projects under way, we provide the necessary building blocks to accompany your business into the future.
The future starts now. These new business models could be the nemeses or the vehicles for your success.
So, who do you want to be in three to five years from now?