Research report

Hotels 2020: Beyond Segmentation

Foreword by Jérôme Destos

Director, Hotel IT, Amadeus IT Group

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Unlock new strategies for growth in an era of personalization and constant change.

"Unique, connected, informed: these are just three watchwords that will define the hotel guest, both today and in the future. Understanding a customer is a strategic imperative for hotels in today’s world."

Traditional customer segmentation fails to recognise and act upon the multitude of distinct customer needs, requirments and preferences. In this article we explore how the introduction of and adherence to 'service spectrums' can help transform a hotel's level of service. Download the article below to find out more!

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