We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
This research gives a deep dive into traveler behaviour and sentiment in Spain.
As the travel industry continues to progress, it’s important to understand what today’s travelers are searching for when it comes to what, where, when and how they want to interact with travel brands online.
To hold a prominent position in such a competitive market, digital travel providers should ask themselves questions such as:
The message from the research findings is simple: ignore today’s empowered travelers at your own risk! Understanding their needs and adapting to them in a personalized way is critical. To be successful, online travel agencies need to imagine themselves as the traveler and pave a clear route through what is an ever-progressing online travel landscape.
Senior Vice President,
Middle East and Africa