We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
This research gives a fresh snapshot of traveler behavior and sentiment in Japan.
As the travel industry evolves, it’s important to know what today’s travelers - who are clearly in the driver’s seat - are looking for when it comes to what, where, when and how they want to interact with travel brands online.
To have an edge and ensure relevance in a crowded market, digital travel providers should ask themselves questions such as:
The message that comes through from the research findings is loud and clear: you cannot ignore today’s empowered travelers! Understanding and adapting to the needs of today’s travel consumers is critical. To be successful, online travel agencies need to put themselves in their shoes and follow in the footsteps of digital travelers as they navigate the online travel landscape.
VP Online Travel ,