The Amadeus platform makes it easy for Iberia customers to donate 3-20 euros with a single click when buying flight tickets on
, and so far more than 87,000 donations totalling 500,000 euros have been collected from Iberia customers under the agreement, proving the programme’s worth as a sustainable means of financing major worldwide social projects.
The new two-year agreement was signed by UNICEF Spain’s chairman, Carmelo Angulo, Amadeus’ President and CEO, Luis Maroto, and Iberia’s Chairman and CEO, Luis Gallego.
Carmelo Angulo, President of UNICEF Spain
, commented: “In UNICEF we are proud of this alliance, of the generosity of Iberia customers, and the success of the fundraising effort, which for the past two years has contributed to improving the lives of thousands of children in countries like Chad. Five vaccination campaigns are reaching millions of unvaccinated children. This sort of alliance is key for achieving real change in the lives of children, by enabling them to survive and grow.”
Luis Maroto, President and CEO of the Amadeus IT Group
, said: “We’re very proud of this alliance between UNICEF, Amadeus and Iberia. This initiative has helped support UNICEF’s efforts around the world. The micro-donation platform is an example of the transformative potential of travel industry technology applied to social projects and causes.”
Luis Gallego, Chairman and CEO of Iberia
, said: “Our customers have shown their ample generosity and their support for UNICEF’s projects. At Iberia we are delighted to contribute to helping thousands of children in the poorer countries to grow in good health. I am convinced these donations will continue growing in this new phase of the agreement. At Iberia, we’ll do our best to make that happen”.