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The Travel Gold Rush 2020 details a major realignment of the travel industry as Asia looks set to represent one third of travel spend by 2020. Death of traditional cabin classes, rise of ‘virtual’ classes, changing face of business travel and the rise of older wealthy travellers are some of the trends set to unlock vital new revenues.
• The Travel Gold Rush 2020 details a major realignment of the travel industry as Asia looks set to represent one third of travel spend by 2020
• Death of traditional cabin classes, rise of ‘virtual’ classes, changing face of business travel and the rise of older wealthy travellers are some of the trends set to unlock vital new revenues
Madrid, Spain, 23rd September 2010, A major new industry report, The Travel Gold Rush 2020, outlines how the travel sector can better ride the global economic rollercoaster and secure future growth and profitability. Pointing to the death of traditional airline cabin classes; the rise of face-to-face agents; the dominance of Asia; the decline of business class and the importance of delivering a total travel experience, the study provides new thinking and innovative scenarios to support the future of travel.
The report was developed by Oxford Economics, a prominent economic forecasting consultancy, and commissioned by Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry.
Based on macroeconomic forecasts and extensive input from key industry experts across airlines, travel agents, think-tanks and international organisations, the report details new revenue opportunities, drivers of profitability, new models for delivering services and the changes in traveller tastes set to influence the future of the industry.
The global picture: Asia set to dominate travel spend by 2020
Whilst 2010 has seen a return to global growth, Europe remains sluggish and the outlook is uncertain. Looking forward to 2020, the study outlines how Asia will account for one third (32 percent) of global travel spend which is up from only 21 percent today, representing a dramatic realignment over the next ten years.
Options for growth: delivering the ‘total travel experience’ requires new models
The key to unlocking growth and profitability in the travel sector is delivering a ‘total travel experience’ which has so far proved elusive. The report explores the potential for airlines to become high speed transport and communications brands fulfilling their mission to connect people whether through the integration of high speed rail or even video conferencing. The study suggests a resurgence of face-to-face travel agents, spurred on by new technologies and a growing need for personalised advice and support as people seek greater adventure and as traveller demographics shift.
Future tastes: death of traditional cabin classes, older travellers, rising demand for face-to-face agents and new travellers to transform travel
By highlighting changes in traveller tastes and needs, the report identifies some of the main opportunities for travel companies in the next decade including: