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Amadeus and EgyptAir, a pioneer founder of the International Air Transport Association and a leading carrier in the Middle East, have signed an agreement by which Amadeus will provide the airline with the Altéa Customer Management Solution (CMS).
Madrid, Spain, 15 March 2006: Amadeus and EgyptAir, a pioneer founder of the International Air Transport Association and a leading carrier in the Middle East, have signed an agreement by which Amadeus will provide the airline with the Altéa Customer Management Solution (CMS).
As part of its ongoing strategic plan of modernisation, EgyptAir has decided to replace its in-house legacy passenger service system, operational since 1982, with Altéa CMS. Built around the customer, the new platform will enable Egyptair to revolutionise its customer service and equip itself with the technology to react quickly to changing market forces.
"The competitive aviation market in the region and the increasing passenger demand is a great challenge for us," says EgyptAir Holding Company Chairman, Atef Abdel Hamid Mostafa. The airline is evolving in a fast-changing industry and is driven by the desire to meet its customer’s present and future needs.
"The Altéa suite will provide us with the tools to strengthen our role in our strategic geographical location between Africa, Europe and the Middle East. With Altéa CMS’ proven, shared platform structure, we can adopt best practice for our sales and airport processing whilst remaining competitive," adds the airline’s chairman.
Amadeus will be the system integrator for EgyptAir's IT Modernisation Project, and through Altéa CMS, will provide the airline with state-of-the-art solutions for inventory management, multi-channel sales and reservation, full electronic ticket management plus distribution and departure control services. To enable EgyptAir to take full advantage of the industry best practices supported by this suite of solutions, Amadeus will take an active role in the reengineering of the airline’s business processes, as well as support other systems within the airline such as revenue accounting, frequent flier and revenue management.
"EgyptAir is an example of a carrier which in the past relied successfully on in-house technology supported by its professional IT staff," says Frédéric Spagnou, Vice President, Amadeus Airline Business Group. "However, today's highly competitive environment demands that the airline optimises its selling channels, enhances its competitive positioning and employs a solution that will drive its business expansion at reduced operating costs."
In this new phase, Egyptair will use the expertise of its staff to achieve the desired targets and to optimise the benefits of Amadeus’ technology to the maximum. Altéa CMS will assist EgyptAir in its aim to establish itself as a preferred travel provider in the Middle East and globally.
EgyptAir joins 26 airlines worldwide who have adopted the Altéa CMS suite, including leading members of the Star and oneworld airline alliances. The reservation module of Altéa CMS is used by 150 airlines as their in-house sales platform.