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Amadeus

Press release

CountryLink sees bookings increase with Amadeus' new Internet Track booking tool

Amadeus has launched a new version of Amadeus' Internet Track, the company's direct channel booking interface for railways. The Australian railway carrier CountryLink is Amadeus' launch partner for the solution. Since then, CountryLink has seen a booking volume growth of 9% compared to December 2009, which raised web bookings to 22% of total bookings, and cancellations decreased by 60%. The solution has been launched to CountryLink's direct online B2C and B2B customers.

• First rail provider to implement Amadeus’ new version of its direct channel booking interface
• The solution features enhanced online booking experience and is launched to CountryLink’s B2C and B2B customers

Madrid, Spain, 9 March 2011: Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, has launched a new version of Amadeus’ Internet Track, the company’s direct channel booking interface for railways. The Australian railway carrier CountryLink, which implemented the solution in December 2010, is Amadeus' launch partner for the solution. Since then, CountryLink has seen a booking volume growth of 9% compared to December 2009, which raised web bookings to 22% of total bookings, and cancellations decreased by 60%. The solution has been launched to CountryLink's direct online B2C and B2B customers.

Amadeus Internet Track has enhanced CountryLink’s overall booking experience, making it comparable to that featured by competing full service and low-cost airlines. The booking procedure has been simplified with an efficient four-step booking process (Search, Select, Pay and Confirm) and now includes an easily navigable customer interface which offers additional functionalities. These include a new side bar screen allowing the user to see a booking summary at any time during the booking flow and a Fare Shopping screen that combines fares and availability in a single display for both rail and coach services offered by CountryLink.

“We have worked in close partnership with CountryLink and are delighted to be able to develop this solution in conjunction with them. It shows how two leading companies can combine their expertise for the benefit of the travelling customer” commented Diane Bouzebiba, Head of Amadeus Rail. “As railway providers are struggling to maintain their legacy operations and looking for ways to reduce the cost of maintaining them, the Amadeus Total Rail concept and its community model can only serve to help railways maintain the most advanced technology possible in a cost efficient way, while permitting the railway to concentrate on expanding services for the traveller.”

Nadine Clench, Acting General Manager, CountryLink said: “This solution has allowed us to provide our public and business customers with an easy to use, dynamic booking tool, which is comparable with those of airline websites and allows us to offer the level of service our customers require.”

The Amadeus Internet Track is a vital component of Amadeus Total Rail, a unique concept that enables railways to manage their operations and to sell seats across several sales channels. Amadeus Total Rail incorporates a complete range of efficient solutions to enable railways to reach multiple points of sale (including agency, corporate, web, mobile, kiosk and on-board), as well as manage passenger operations and streamline schedules, inventory, fares, pricing, reservation and customer data.

For more information about Amadeus Rail, please visit www.amadeus.com/railwaycompanies


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Notes to the editors

About CountryLink

Travelling long distances by train has been part of the Australian way of life for over 150 years. CountryLink continues that tradition by carrying almost two million passengers every year to over 365 destinations in NSW, Queensland, the ACT and Victoria. CountryLink is part of the government-owned Rail Corporation New South Wales which also operates CityRail which provides the passenger rail service covering the greater Sydney region. Our XPT and Xplorer trains provide a safe, comfortable and relaxing way to travel while sitting back in air-conditioned comfort watching the magnificent Australian landscape roll by. Our trains connect with the largest network of coaches in Australia to service almost every corner of NSW and beyond. For more information regarding CountryLink and their services, please visit www.countrylink.info

About Amadeus

Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed 850 million billable travel transactions in 2010.

Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2010, the company reported revenues of EUR 2,683 million and EBITDA of EUR 1,015 million. The Amadeus group employs over 10,270 employees worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please go to www.amadeus.com.

To visit the Amadeus Investor Relations centre please go to www.investors.amadeus.com.

Contact details

Amadeus
Corporate Communication
tel: +34 91 582 0160
fax : +34 91 582 0188
e-mail : mediarelations@amadeus.com


Tags

Leisure Travel, Asia Pacific