Case study

The Accenture Amadeus Alliance harnesses the power of artificial intelligence to boost SAS ancillary revenue

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Learn how Amadeus, in partnership with Accenture, developed the right Merchandising Intelligence service offering to help SAS elevate their ancillary profits.

By leveraging a combination of Amadeus technology and industry expertise, alongside Accenture’s powerful data analytics and machine-learning models*, we enabled SAS to develop actionable, data-driven insights and rapidly generate value. Download the full case study below and learn how Amadeus and Accenture enabled SAS to optimize their ancillary offering in alignment with traveler expectation.

*The machine-learning models used were jointly developed with the Massachusetts Institute of Technology (MIT).

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