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Amadeus

Case study

The Accenture Amadeus Alliance harnesses the power of artificial intelligence to boost SAS ancillary revenue

Learn how Amadeus, in partnership with Accenture, developed the right Merchandising Intelligence service offering to help SAS elevate their ancillary profits.

By leveraging a combination of Amadeus technology and industry expertise, alongside Accenture’s powerful data analytics and machine-learning models*, we enabled SAS to develop actionable, data-driven insights and rapidly generate value. Download the full case study below and learn how Amadeus and Accenture enabled SAS to optimize their ancillary offering in alignment with traveler expectation.

*The machine-learning models used were jointly developed with the Massachusetts Institute of Technology (MIT).

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