Case study

New routes, new markets: Norwegian goes global with low-cost long haul

A joint case study by Norwegian and Amadeus

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"For us, as a growing global airline, it’s very important to get insight on how people are booking and that insight is very helpful to get from Amadeus. It’s really something we need from a partner."

Lars Sande – SVP Sales & Distribution, Norwegian

In 2013, Norwegian pursued a new growth strategy by entering the long-haul market. Their goal? To secure long-term, sustainable profitability while making long-haul travel affordable for all.

Five years on, this innovative carrier has seen their revenue nearly double, supported by new aircraft and new routes.

As Norwegian goes global, travel agencies are playing a key role in the airline’s expansion and success, accounting for 1 in every 5 bookings.

With more than 110% growth in long-haul bookings over the last 3 years, Amadeus is proving to be a key supporting partner for Norwegian’s global growth. 

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