  19 Oct 2018 Case study

HOP! improves efficiency and delivers better customer service with Amadeus Anytime Merchandising

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"Merchandising is an area that can be challenging for a small airline. We needed a tool that would enable HOP! to act fast, diversify our offer and keep innovating."

Hélène Abraham

Vice President Sales, Marketing and Products, HOP! Air France

Since June 2017, Hop! has implemented Amadeus Anytime Merchandising in its call center, website and mobile platform. And it’s been a big success, improving passenger satisfaction, reducing time to market and increasing ancillary sales by 67%.

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