Giving children a voice on World Children’s Day 2017

Angelica Mkok

Head of Social Responsibility, Amadeus IT Group

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The unique combination of Amadeus technology and UNICEF’s projects for children is at the core of our partnership to help shape a better future for the world's most vulnerable children.

A recap of UNICEF World Children's Day

One example of this is our joint initiative Click for Change , through which travellers have already raised more than 2,800,000 USD by clicking "yes" when finalising their purchase of an airline ticket. Our free-of-charge donation engine can be connected to any online travel retailer that wishes to raise funds for UNICEF’s programmes.

Social innovation is another pillar of Amadeus’ contribution to UNICEF. Amadeus provides UNICEF  with aggregated travel data to feed their Magic Box open-source platform, facilitating better informed decisions that improve the effectiveness of humanitarian responses, for example during epidemic outbreaks.

Today, we are delighted to celebrate World Children’s Day 2017 together with UNICEF, by giving our employees’ kids from all over the world a voice through our social channels and by amplifying UNICEF’s message #KidsTakeOverBusiness.

Every day nearly 16,000 children under five die needlessly from preventable diseases and millions more miss out on an education. And even more are impacted by violence and poverty or live in conflict or crises. On the anniversary of the Convention on the Rights of the Child, children will raise their voices in solidarity with the world’s most disadvantaged and vulnerable children.

Amadeus is delighted to participate in this fantastic initiative on #WorldChildrensDay and contribute with our own employees’ children’s voices to support UNICEF in achieving a better future for children around the world.

Check out our Twitter, Facebook, and Instagram pages to hear and see what our children, our future travellers, leaders and decision-makers have to say about our business.


Social Responsibility, Industry Relations