Why Arabian Travel Market is important to Amadeus

Antoine Medawar

Vice President, MENA, Amadeus IT Group

This content is only available in this language.

ATM 2011 attracted over 13,000 travel-trade professionals and 2,000 exhibitors despite the unstable socio-political conditions prevailing in the Middle East. The numbers are indicative of the magnitude and potential of the regional travel and tourism sector.

amadeus atm landing page

In our 11th consecutive year at the Arabian Travel Market in Dubai, Amadeus aims to showcase our star solutions and to share our latest innovations and products.

Furthermore, the sector has witnessed phenomenal growth in terms of technological advancements during the past year that complement the onset of mass tourism.

We look at ATM as a key opportunity to gain visibility in the Middle East market and highlight key differentiators that set us apart from our competitors. Moreover, not only does the event enable us to gain insight into industry trends and developments but it also provides us with an opportunity to network with the region’s leading travel-trade professionals and industry experts.

This year at ATM 2012, we aim to demonstrate Amadeus’ capacity to inspire and empower travel sellers, in addition to enabling them to reach success through technology. The industry is evolvingquicker than ever, the end travellers are more demanding and connected than before and the internet, mobile and social media are transforming our business. Investing in technology is crucial for travel agents to cope with these new requirements and excel in their service to customers as well as generate added revenue and increased profitability to reach new heights in business.


Arabian Travel Market, Middle East, Events