Which Travel Tribe do you belong to?

Pablo Jacobo Ruiz Alonso

Senior Manager, Digital Communications – Channels and Strategy, Amadeus IT Group

This content is only available in this language.

Through our understanding of these traveller types, we’ve developed a quick and simple questionnaire that reveals which of these six tribes you belong to.

airport people walking

Our new report, Future Traveller Tribes 2030 , identifies six different traveller segments based on their personality traits, values, attitudes, interests, and lifestyles;

  • Simplicity Searchers, who value ease above all else.
  • Cultural Purists, who use travel as an opportunity to immerse in new cultures.
  • Social Capital Seekers, who see travel as an enviable personal quality.
  • Reward Hunters, who seek a return on the investment they make in travel.
  • Obligation Meeters, who have their travel restricted by some bounded objective.
  • Ethical Travellers, who allow their conscience be their guide when organising travel.

Are you always looking for ways to get those extra airline loyalty miles? Perhaps, you’re a Reward Hunter. Is travel something you undertake so you can make your friends envious with pictures of exotic locations? Then maybe you’re a Social Capital Seeker. Do you travel to pursue new ways of life to expand your understanding of the world? If so, you’re probably a Cultural Purist.

So, just which Travel Tribe do you belong to? Fill ou tour questionnaire and let us know below or send a tweet with the hashtag #Tribes2030 !


Traveler Experience, Research