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WestEast Travel embraces technology to stand out from the crowd

Robin Colbeck

Marketing Communications Manager, Amadeus UK & Ireland

Kevin Huynh is a man with a plan. As managing director of London based South East Asia specialist WestEast Travel, he’s been quick to embrace technology to help stand out from the crowd. After noticing that customers were browsing his offers mainly through their smartphones, they soon had their own app live in the app store.

WestEast Travel demonstrating business success

As an early adopter of both eCommerce and mobile channels, WestEast Travel has moved beyond a traditional ‘brick and mortar’ travel business. They now reach customers on their terms, getting the right offer to the right person at the right time, with more choice and greater personalisation. And this is especially important when taking into account that 25% of Europeans have made a travel booking on their smartphones according to Phocuswright.

Getting online and into the mobile space is a lot easier than you think. Amadeus m-Power is easy to implement and helps you be there at every stage of journey. It’s also a fraction of the cost (and hassle) of developing your own app from scratch.

It helps agencies build lasting relationships and provide extra service touches from search to payment, check-in and beyond. And it doesn't stop there. Amadeus’s mobile experts work with you to get you up and running, develop your adoption strategy and make sure you’re getting maximum downloads.

Amadeus e-Power is the out of the box eCommerce tool WestEast Travel chose to take their website to the next level. The online booking solution is ready-to-use and combines excellent integration capabilities, letting your customer’s create their dream trip from the airline, hotel, car rental or excursion that’s right for them. It also enables up-sell, itinerary management and self-service features to get you even closer to your customer.

Amadeus e-Power Consolidator was final piece of the digital jigsaw. It allowed Kevin to extend his reach further and create a network of sub-agents to help distribute his product.  e-Power Consolidator lets you manage your affiliates on your terms. Easy to use revenue management features let you control visibility, mark-ups and service fees. Specific business logics can be defined per agency and you can make the right decisions and adapt your strategy thanks to accurate reporting.

Have a look at this video for more about WestEast Travel’s business success and visit the Amadeus UK blog for the full interview.


Tags

Europe, Travel Platform, United Kingdom