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We are here to help you navigate the jungle of airfares

Anna Farman

Expert at helping travel agencies reach their potential

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Companies in the travel industry have been talking about the one-stop-shop experience – to offer ‘door to door’ booking possibilities in one place - for a long time. I think it’s a good thing since it’s easier to serve and upsell to existing customers than finding new ones. Naturally, we want to make it easier for travel agents to create this experience for travelers.

Content is king

This might sound like a cliché, but for us it’s the real deal. Or perhaps we’d rather say that relevant content is king? This is also key for travel agencies.

So how do we support the travel agencies in staying relevant? We do this by adding content that they have requested and by enhancing and designing our systems so we offer functionality and features which meet their needs.

Hello tomorrow

The enhanced ‘All Fares’ in Selling Platform Connect helps travel agents to easily search, compare and book low-cost carriers, commercial airlines and New Distribution Capability (NDC) airlines in the same flow. Upsell is easier than ever and just a few clicks away.

I’d like to highlight one underestimated and ‘forgotten’ function in ‘All Fares’. Did you know that it’s possible for a Selling Platform Connect user to search, compare and book air fares in the same way that online travel agencies do?

Check out the enhanced All Fares & NDC booking flow here.

Wait, did I hear NDC?

For those of you who are still in denial that NDC is going to impact your business, trust me it’s going to disrupt the travel industry big time. Maybe not today or tomorrow but in the long run.

For the time being and for years to come, GDS and NDC will live happily side by side. But over time it could be that travel agencies has to collect the airfare data from several different sources. Distribution costs is one part of the discussion but, more importantly, the airline wants to target the travelers directly even more in the future.

Since IATA started with NDC, there has been a question mark hanging over how the airlines will get their content to the travel agency, without a GDS or aggregator as a ‘middleman’.

That brings me back to ‘All Fares’ in Selling Platform Connect where you can see all prices in one place instead of collecting the information from multiple channels i.e. distributing companies/aggregators and the airlines.

Easing the pain

When I meet with small and medium-sized travel agencies in Scandinavia, many of them are stressed about losing a large chunk of their business (airline tickets). Others worry that they will need to browse multiple sites to find the lowest airfares. Well, for those of you out there who dread this scenario, I advise you to take a look at ‘All Fares’, your one-stop-shop in Connect.

Without a doubt, NDC brings challenges and opportunities. But rest assured, you’re not alone. We’re doing our best to provide you with the relevant content you need to move forward.

Are you confused or excited about NDC? Do you want to know more about how we are working with NDC? Read all about it.

About the author

Even though Anna Farman, Account Manager, has worked at Amadeus for many years, she learns something new every day. Anna is very interested in tech, believing it will help us to solve many challenges that we’re facing worldwide across all industries.

Anna enjoys skiing, golfing, commuting to work on her bike and spending time with her family which gives her all the positive energy she needs to tackle everyday challenges.

Connect with Anna on LinkedIn!