Voyage Privé chooses Amadeus to integrate merchandising capabilities

Georges Rudas

General Manager, Amadeus France

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Today’s travellers want to personalise their journeys with additional services that make their travel experiences better. Travel providers have taken note of this and are responding by putting the power back in the hands of travellers by giving them more choices when planning their trips.


A prime example of this is Voyage Privé, Europe’s leading members-only online travel club, integrating Amadeus Ancillary Servicesinto their system. Amadeus and Voyage Privé work together to help travellers access additional products and services offered by airlines, including seat reservations, extra baggage, and other ancillary services.

We’re the first GDS to offer a dynamic ancillary services catalogue, integrated right into the core of the booking flow, an approach that ensures travel agencies maintain a simple workflow. Travellers will also benefit from increased transparency, greater travel customisation through the channel of their choice, and the ability to pay only for the services they will use.

This partnership, which was made official recently at IFTM Top Resa, is another example our capability to provide the best technology and content to online players as the demand among travel agencies to integrate merchandising capabilities increases. Voyage Privé joins Expedia,Odigeo,Logitraveland others, who already use Amadeus merchandising technology.

From left to right: David Doctor, Vice President WEMEA Amadeus IT Group, Georges Rudas, General Manager Amadeus France, Sebastien Tricaud, General Manager, Voyage Privé France, Philippe Wilmart, Global Airlines Director, Voyage Privé France, Ziad Mehanna, Senior Sales Account Manager, Amadeus France.



Europe, Merchandising, Travel Platform, France