We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Manager, Global Communications Travel Intelligence, Amadeus IT Group
Launched in April 2012, Volotea is an innovative LCC enjoying healthy growth across Europe.
The airline specialises in connecting small and medium-sized European cities with direct flights, on routes where connecting via a hub airport was previously the only option available to travellers.
Its sophisticated route-planning process also involves identifying routes that are not well served by rail or coach services either, effectively creating demand for low-cost air travel from scratch.
Volotea chose to use Amadeus from day one to sell its content and, a year on, this has proven to be a very happy marriage: bookings via travel agencies have grown quickly following implementation and now account for more than 20% of Volotea’s revenues.
I spoke to Carlos Munoz, CEO of Volotea, about Volotea’s success strategy.