United Airlines and Premier Travel Management talk personalised travel

Scott Alvis

Chief Marketing Officer, Amadeus North America

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Travellers want to take control of their travel experience and their expectations for a journey that is more comfortable and convenient are now higher than ever. This even goes as far as the fact that corporate travellers will change airlines for an upgrade to a better seat.


But just how can travel sellers and providers create a more personalised experience for their customers? We sat down with Amos Khim, Managing Director of Distribution, United Airlines and Marty Knupp, Vice President of Sales, Premier Travel Management, to find out the answer to this question and more in a two part interview.

In the videos, a number of interesting topics are touched upon, including the fact that travellers demand the ability to purchase ancillary services at the time of their bookings no matter what channel they use and they crave more personalisedoffers that meet their tastes – something echoed by both the airline and the travel agency. The importance of being able to sell ancillaries at the time when travellers are booking their ticket is also touched upon in the interview and Khim says that this allows United Airlines to reach a set of customers that they might not otherwise be able to reach.

Finally, Knupp expands on the idea that proactively offering ancillary servicesto travellers improves the value of the travel agency, while simultaneously increasing productivity and making their job a lot easier.

Have a look at the two part interview and be sure to let us know what you think below.

Ancillary Services in Amadeus: Premier Travel Management and United Airlines Share Their Views
Merchandising: Premier Travel Management & United Airlines Discuss The Future of travel


Traveler Experience, Videos, Customer Testimonial, Merchandising, Travel Platform