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Travix CEO: Why Fare Families are at the core of our strategy

John Mangelaars

Chief Executive Officer at Travix

When we created Travix in 2011, it was clear that we needed to differentiate in an already crowded OTA marketplace. This hasn’t changed to this day.

Travix CEO John Mangelaars on why Fare Families are at the core of their strategy
fare families


One thing we noticed early on is that travellers don’t always want the cheapest flight. They want the flight that brings them the best value, the one that is best suited to their needs, and this of course varies from person to person. So we knew that if we were to truly speak to our customers we had to personalise our flight offerings to allow each individual to easily find what they are looking for.

Integrating Fare Families

This is why we were eager to work with Amadeus to integrate Fare Families into our websites. Today, thanks to this new offering, customers searching Travix websites can easily find the flight best suited to their needs, whether it be with extra legroom, with extra baggage, or the flight with the shortest connection - and at the same time, benefit from a great user experience.

We live in an age of information and choice, and our vision, as an OTA, is to be ‘best in flights’. This means not only inspiring and offering the best choice to our customers, but also bringing value to the travel ecosystem by allowing airlines to differentiate themselves through us. To enable this, we have built on a strong relationships with Amadeus and with our airlines partners. Fare Families are at the very core of our strategy, and we are excited to see our partnership evolve in the future.

Travix is a global online travel company selling flights in more than 28 countries with a global portfolio of 35 websites. Their website brands include

CheapTickets.nl , BudgetAir.com , Vayama.com , flugladen.de and vliegwinkel.nl


Tags

Customer Testimonial, Merchandizing, Travel Platform, Guest Post