Travelers deserve variety and transparency no matter where they book

Anna Kofoed

Executive Vice President, Travel Content Sourcing, Travel Channels, Amadeus

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A common denominator for all successful businesses is customer focus. For Amadeus, we believe this means not only focusing on our travel industry customers, but also putting their customers, the travelers, at the heart of everything we do.

This helps us power better, more rewarding journeys. With this at top of mind, we believe it is not in the interest of travelers, travel sellers or airlines, to limit offers to one particular channel or discriminate one channel versus another.

Giving travelers a consistent and transparent experience

Travelers today use a variety of channels and devices. They are looking for a consistent, transparent experience across all of them. To offer this, we are evolving our Amadeus Travel Platform to aggregate all relevant content – including air, hotel, car, and insurance – from any source (traditional GDS (Edifact), NDC, and APIs) to be distributed via any channel or device, allowing comparisons and bookings to happen in a uniform and transparent way.

Driving NDC adoption in the travel industry

We have created NDC-X, a dedicated program to drive the industrialization of NDC and ensure global adoption by all players. We are working closely with a wide range of travel sellers and airlines to build NDC-enabled solutions that can be deployed on an industrial scale. Through these solutions, airlines can sell their offers to travel sellers around the world, and travel sellers can shop, order and pay for flights and related services, in addition to servicing bookings, using the NDC standard.

Integrating NDC content in the Amadeus Travel Platform

NDC is a top priority for Amadeus and we’re moving fast to integrate NDC content into the Amadeus Travel Platform. This year, we became the first industry player to become IATA level 3 certified for NDC as both an IT provider and an aggregator. Today, we are ready and able to integrate content sourced through NDC from any airline that uses an API based on the IATA NDC standard.

Later this year we expect to have the first version of the Amadeus Web Services solution that will aggregate content sourced both through NDC and other connections in production for piloting. It will then be industrialized and enhanced with servicing capabilities, with the aim to have it ready for global deployment in the first quarter of 2019. Our leading cloud-based user interface, Amadeus Selling Platform Connect, will also be enhanced to consume NDC content and will be ready for deployment in the second quarter of 2019.

Overcoming travel industry challenges together

We are very aware of the concerns of our travel seller customers and the wider industry regarding increasing content fragmentation. This is why we believe that it’s absolutely critical that NDC works for all. This means ensuring that the needs of travel sellers are taken into account and content sourced through NDC is fully integrated into the existing business processes of travel agencies.

We’re confident that by working together, we can make NDC work for everyone and help all players overcome the challenges of content fragmentation. Because at the end of the day, travelers deserve variety and transparency no matter where they book so their journeys can be more rewarding. Have a look at our dedicated NDC website for more about its benefits and our vision.


Live Travel Space, Travel Platform, NDC