We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Pascal Clement, head of Travel Intelligence at Amadeus, talks about the Air Traffic solution, the emergence of new technologies and holidays in the future.
Business intelligence is all about three factors:
Amadeus has all three and we are very good at all of them, so we are well placed to provide support to our customers in this area. The “classic” business intelligence tools were struggling to bring the speed and relevance needed. But the emergence of new technologies and the abundance of digital data are now giving us the possibility of being much more relevant to help our customers understand their business in real time. The travel industry can be very fragmented, so this type of intelligence which gives a holistic view is a critical asset.
This solution calculates the most accurate air passenger volume for any Origin and Destination worldwide, including those dominated by low-cost carriers and direct airline sales. This means that airlines can plan and develop networks that respond to true passenger traffic demands and meet a clear need in the market based on complete Origin and Destination data.
In addition, airlines are major contributors to economic development because of the amount of business they bring to a certain place. If an airline allows you to go cheaply and easily from point A to B, this brings value to your capability of growing business in point B. Beyond the airline sector, many industries can benefit from these insights on air traffic flows between two particular points.
Geolocalisation and mobile technology will play a big role. Imagine, I’m stuck in a traffic jam 50 kilometres from the airport and, through geolocalisation, the airline knows that I will not be able to make it to the flight. They can reallocate my seat to another traveller and rebook me on the next available flight. Conversely, if I’m driving close to the airport and the airline knows where I am and that I will arrive on time to get on the plane, then they could automatically check me in for the flight.
As an example of the wealth of data available from Amadeus' Air Traffic intelligence solution, take a look at the infographic below, which identifies trends in air traffic volume and areas of industry growth. For more information see the full press release 300 world 'super routes' attract 20% of all air travel .