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Transforming video viewers into travel buyers with Amadeus Video Solutions

David Trastour

Head of Amadeus Video Solutions, Amadeus

Read this article in Português (Brasil), Spanish, German, Italian

Most travelers visit dozens of different websites and search for inspiration before booking a trip. Increasingly, those searches include video content, with YouTube reporting for instance 1 billion hours of video watched every day. What if travel players could turn these viewers into travel buyers on the spot?

This is the driving force behind Amadeus Video Solutions , the all-in-one marketing suite dedicated to the travel industry that turns viewers into buyers. It’s a video player that gives brands the ability to embed clickable calls to action and up-to-date booking details about attractions, hotels, restaurants, and other destination highlights in their videos. Travelers can click on the videos as they are playing to find detailed and accurate information about the place they want to visit, including how to get there. By using this approach, there’s no need for travelers to search elsewhere when they are ready to book.

We’ve partnered with Rich Media Exchange, a B2B travel company specializing in rich media. This partnership now allows travel providers and sellers worldwide to create and distribute interactive content using Amadeus Video Solutions. Amadeus and Rich Media Exchange provide a white-labelled solution to help travel sellers easily manage content and distribute it across their key channels. Together we presented Amadeus Video Solutions at this week’s Phocuswright conference  and we were very happy with the interest shown by the experts! You can watch our pitch in the video below.

Find out how Amadeus Video Solutions can deliver relevant, personalized content to travelers.


Tags

Travel sellers, Videos, PhoCusWright, Events


This article is also available in these languages: Português (Brasil), Spanish, German, Italian