Our top research reports and insight papers of 2014

Daniel Batchelor

Global Head of Corporate Communications, Amadeus IT Group

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This year has been an exciting one for us with many significant milestones, including the acquisition of UFIS Airport Solutions, our landmark agreement with Southwest Airlines, and our strategic technology relationship with IHG to name just a few. We also focused on maintaining our position as a leader in research and innovation by facilitating some of the travel industry’s best reports. Have a look at some of the top research reports from 2014 below:


Shaping the Future of Travel: Macro trends driving industry growth over the next decade

This report explored macro-economic forecasts, the impact of emerging markets, and whether the vision of a more connected travel industry is within reach, with the primary objective of encouraging thinking about the future so that we are all better placed to shape the future of travel in the years that lie ahead.

IT makes sense to share: Making the case for the cloud in Common Use airport technology

Collecting the viewpoints of over 20 senior IT leaders from the airport industry – this insight paper investigates the business case for adopting cloud-based Common Use systems at airports, with the objective of opening the debate within the airport community on the importance of cloud-based Common Use systems for the airport of the future.

Thinking like a retailer: 5 key merchandising considerations for airlines

This study allows every part of the travel industry to better understand the impact of different merchandising techniques. It also goes a step further and outlines the key elements that must underpin a successful merchandising strategy, whether that is better knowledge of the customer journey; how to combine different techniques for maximum impact; the importance of tailoring to the channel; or taking into consideration the impact of service and price.

Shaping the future of travel in the Gulf Corporation Council: Big travel effects

The report, which uses information gathered from a survey of 1,000 travellers from the region as well as interviews with thought leaders in the travel industry, examines and contextualises the various ways a new travel landscape will develop in the Gulf region over the next fifteen years.

Cleared for take-off: Strategies in Lean IT, and how they're relevant to the travel business

This paper examines the principles lean and shows how they can be applied to IT and operations within the travel industry. It also urges travel businesses to adopt and apply the principles of ‘lean’ thinking across IT and operations, in order to create an industry that can better detect, understand and respond to customers’ increasingly complex and changing needs.