60px

451px

Amadeus

Blog

Thinking about the value of a lifetime relationship with travellers

Daniel Batchelor

Global Head of Corporate Communications, Amadeus IT Group

In a world of collaborative travel, providers will need to think more about the value of their lifetime relationship with a traveller rather than the next transaction.

shutterstock


Previously we talked about data and earning the trust of travellers as one aspect of providing a flourishing environment for travellers.

But what other things will this entail?

In a world of collaborative travel, providers will need to think more about the value of their lifetime relationship with a traveller rather than the next transaction.

This will mean taking a more participatory approach to working with other businesses, including those with which they are in indirect competition, for the sake of giving the traveller a better experience.

Over the course of a lifetime relationship, everyone is likely to do better when the traveller is happier, less stressed and has a better experience.

What things do you think travel providers can do to build lifetime relationships with travellers?


Tags

Research