We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
It’s natural for human beings to avoid change. We ignore uncertain situations in the hope of maintaining the status quo. But change is inevitable and the unforeseen can or often does occur, whether it’s a ‘Black Swan’ event, which is an occurrence that deviates beyond what is normally expected of a situation and is extremely difficult to predict or the emergence of new competitors, we must all be prepared to respond. In our latest research paper, Online Travel 2020: Evolve, Expand or Expire, we looked at a number of scenarios or possible futures over the next three to five years in order to help online travel players prepare for unpredictable ‘Black Swan’ events.
We used scenario planning methodology to map trends and to devise likely sequences of events that paint a picture of what the future may hold. We have identified the evolution of the following scenarios based on existing trends and selected factors:
These disruptors can be the nemesis or the vehicle to success for online travel players. So the question is: what should they be doing today if a particular future was to happen?
Technology transformation required
We’re continuing to invest in delivering more content, travel search and merchandising technology to help you deliver the ultimate online travel purchasing experience. With many projects under way, we provide the necessary building blocks to accompany your business into the future. So, who do you want to be four years from now? Which future are you going to embrace and how are you going to adapt?
Download your free copy ofOnline Travel 2020: Evolve, Expand or Expire and contact your Amadeus Account Manager or Sales Representative for further information.