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Thai Lion Air seizes the opportunity for international expansion

Shell Lim

Account Director, Airline Business, Amadeus IT Group

CAPA data shows that low-cost carriers (LCCs) in Asia Pacific are outpacing the industry with 12% growth in total seats available in 2016.

flying lanterns in the night sky

Wat Arun, Bangkok

So what are low-cost subsidiaries like Thai Lion Air doing to fill those seats? One thing is clear, they have their eye on travel agency distribution to foster new growth strategies, remain competitive and sustain long-term profitability.

With its vibrant culture and amazing natural beauty, it’s no wonder that more than 30 million international tourists arrive on Thailand’s shores every year. With the recent announcement of our new content agreement, the country’s popular LCC will be able to reach even more international travellers through our global network of travel agents.

LCCs continue to soar, but increasing complexity and competition pose real obstacles. For LCCs looking to take their business to the next level, revenue, partnerships, and customer experience are high on their list of things to focus on. We’re helping LCCs like Thai Lion Air increase revenue per passenger by up to 60% versus the direct channel, offering them access to over 11,000 corporate customers in 90 markets, and improving customer experience through unique travel agency adoption programmes.

Thai Lion Air’s choice to expand their distribution footprint with Amadeus and implement Amadeus Electronic Ticketing will support their international growth and expansion plans that allows full distribution capabilities, such as interlining with the Lion Air Group of airlines (e.g. Batik Air Indonesia and Malindo Airways Malaysia), thus generating additional high-yield  booking volumes.

With Navitaire now part of the Amadeus family and over 80% total global LCC and hybrid seats available in Amadeus, we have the proven results, expertise, and technology to help LCCs and hybrids open up a world of opportunities. Whether our airline partners want to optimise the way they work with OTAs and metasearches, get the most from digital advertising and cross-sell opportunities, or evolve with travel intelligence and mobile solutions, we’re re-imagining new ways of working together profitably.

We are delighted to be partnering with Thai Lion Air, which is now the second carrier under Indonesia’s Lion Air Group to distribute its content through Amadeus, and look forward to supporting their ambitious plans for sustained, long-term growth. Thai Lion Air joins more than 480 airlines, including more than 90 LCCs and hybrids that sell their content through our travel agency network.


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Asia Pacific