Technology forum in Spain focuses on needs of tomorrow’s travellers

Participants shed light on the latest trends in travel distribution and the travel agency sector as well as the requirements necessary for meeting the needs of the Future Traveller Tribes. Amadeus’ Alex Luzárraga, VP Corporate Strategy, provided his view on these subjects;

Reaching the traveller of tomorrow is not a simple task. It necessitates speaking their same language and fully understanding their requirements even before they become needs. Diego Antoñanzas, founder of Madrid & You, offered some advice on how to achieve this;

But reaching customers based on the emotions that motivate them to make a buying decision is vital for travel companies, according to the co-founder of the data measurement consulting firm “El Arte de Medir” Gemma Muñoz Vera;

Low cost carriers have been identified by Amadeus as crucial for the long term survival of traditional travel agencies, even though these airlines will dramatically evolve in the coming years. Vicente Bosque, Air Content & LCC Manager, WEMEA, Amadeus, explained the challenges and opportunities ahead for travel agencies in booking flights on Low Cost Carriers;

Another factor that might shape the future of travel is the Sharing Economy which is more and more present in everyday life. Its impact on the travel and tourism sector could be significant according to Luigi Battista, Head of Business Development WEMEA, Amadeus;

Finally, Amadeus Spain’s Managing Director, Paul de Villiers, provided some insights on how the Amadeus Technology Forum has become a sought-after rendezvous for travel players in Spain.

Were you at the forum? What were your key takeaways?