How innovative technology is raising donations for UNICEF

By empowering travellers with the option to make donations on the websites of airlines, which currently include Iberia, Finnair, and Norwegian, crucial funding for social development projects around the world can be collected. Already more than €1 million for children’s projects worldwide have been raised through the initiative via the Amadeus Donation Engine.

As a leading global technology provider for the travel industry, Amadeus is well positioned to adapt advanced technology solutions to answer global challenges. Analía García and Angelica Mkok, from our Corporate Social Responsibility team, provide some details on the initiative.

By pooling thousands of small donations from travellers, Click for Change provides a huge opportunity to raise funds that can make a real difference for many children in need. To achieve this, it is important that more travel companies and travellers participate. This short video highlights the tools that travel industry players can use to help grow Click for Change into a global movement.

Using this innovative model to drive donations, travellers across 88 countries have “clicked for change” when booking their flights on the websites of Iberia, Finnair, and Norwegian. All these travellers have contributed to providing some of the world’s most vulnerable children with a fair chance in life.

Svend Leirvaag, Vice President Industry Affairs, Amadeus, explains what lies ahead for this ambitious programme.