We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
The beautiful city of Prague hosted the Amadeus Rail Innovation Forum 2017, where rail industry pros gathered. 'RAILyourWAY' was the theme and discussions centered on customer needs, future trends, and how technology can drive rail business forward and solve some of the challenges faced in the industry. With innovation as the key ingredient, in a fresh approach, the event hosted the ‘Amadeus Express Hack’ contest where some participants were invited to work in small multidisciplinary teams to find solutions to these real life challenges. In just 20 hours they cooked three innovative ideas and presented them to an expert panel of judges. The winning team’s idea was ‘Share it Smart’, a convenient taxi hailing app inspired by car sharing services to let groups of travellers share taxis from a railway station to their last destination.
Traveller needs are evolving. Business travellers today tend to mix in some leisure - in fact roughly 30% of forum attendees extended their visit to Prague to visit its sights. Railways need to understand this decision making process. Their customers take destination, cost, and proximity to the weekend when deciding to extend a trip. Knowing and understanding these traveller needs can help railways make better offers.
You can see more from the forum via the hashtag #Railforum17. Visit the Amadeus Rail website to learn about how our technology can help railways.