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Amadeus
Blog
Supercharging reach and performance with easy metasearch connectivity
Luc Viguie
Head of Travel Media, Travel Channels, Amadeus
There’s no doubt metasearch players extend airline reach, boost conversion, and increase online revenues. But negotiating with them on a one-to-one basis can be a very complex and lengthy process. It’s a real challenge for many airlines around the world. At the same time, connecting with airlines globally is equally as resource-heavy for metasearch players. We saw this challenge and aimed to do something about it.
Improved monetization models for airlines and metasearch
To help overcome these complexities, we recently launched Amadeus MetaConnect solutions for metasearch and airlines alike. These solutions support airline commercial strategies by making their offers available, accurately, to a global network of metasearch sites through a single and unique entry point. This overcomes the challenge of having to negotiate with every metasearch player individually and allows both parties to get set-up and selling quickly.
Airlines can better acquire new customers, optimise ROI, and keep control by distributing content via the metasearch channel. One of our airline partners is already seeing benefits:
“We are very happy partners of the growing MetaConnect network. The amount of conversions has increased by 400% and we are looking forward to connecting more meta searchers.” – Tiago Phillimore, Head of Digital & Innovation, TAP Air Portugal
On the other hand, metasearch players can connect to a network of airlines in just one-click and start making money quickly. In addition to these benefits, they get a unique commercial entry point to reach a global community of travel providers, simple contractual agreement options, and easy to implement and scalable solutions.
“MetaConnect has worked well for momondo group, and we’re happy they are proceeding from beta phase. Once set-up, it’s an easy plug’n’play solution for us as a meta search and we hope to see many more airlines on board.” – Bibi Laegaard, Global Head of Meta Sales, momondo group
The global fight to drive traffic and acquire new customers is an expensive one. It’s also one of the key challenges for metasearch businesses. Securing geographic reach, ensuring their customers can access accurate and high quality content while achieving revenue can be challenging. All this on top of optimising performance and delivering an intuitive user experience!
They can achieve all of these things and much more by embracing metasearch technology that gives them (and airlines too!) better monetization models. Ready to get started? Check out our Amadeus MetaConnect solutions for airlines and metasearch sites to learn more about our offerings.