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Today, digital transformation is a priority for airports, as well as many other organisations. The challenge is to define what digital transformation means in the airport environment. So often a buzzword, or a catch-all term for everything related to technology, airports must embrace its potential to change how they do things.
For our recent report commissioned by Amadeus, Strengthening the Airport Value Proposition , we interviewed senior executives from airports, airlines and industry experts to uncover how airports can make modern technology a differentiator and build value for themselves, airlines, and for passengers.
The proliferation of IT systems, and a lack of data, is endemic in many airport environments today. However, investment in airport IT offers the potential to sweep away many of the current constraints fragmented systems.
The common thread that unites all airport operators regardless of size, geography or model is the need to modernise, attract traffic, improve operational efficiency and enhance the passenger experience. The key component in delivering on each of these is technology, but also management vision. Despite this, airport value propositions regularly neglect the fact that IT can facilitate significant benefit across each of these key areas.
The report outlines a range of recommendations airports to make digital transformation a differentiator that unlocks new revenues:
Airports could do much more to communicate their perceived value to airlines. They should demonstrate that their charges are justified because their IT drives cost efficiencies to airlines in other fronts.
An IT-centric value proposition can create real benefits not only for the airport, airlines, and other airport stakeholders but also the passenger and the industry as a whole. For more insights, we invite you to the full Strengthening the Airport Value Proposition report here.