South African Airways uses personalised merchandising to unlock revenues

Benjamin Schubert

Web & Mobile Manager, South African Airways

This content is only available in this language.

One of the key values of South African Airways is to meet the unique needs of our customers by tailoring each interaction to each individual. We do this by delivering personalised merchandising offers that cover their journeys from start to finish.

Simplicity and ease of use

Our customers also want simplicity and ease of use, which we believe is important to unlock revenues. When a customer can clearly understand a product or offer, they will be more likely to click through and buy. In addition to making the travel booking process easy, new innovations such as abandoned shopping cart functionality enable us to lift conversion rates.

Technology is the common denominator in our personalised merchandising efforts and working closely with Amadeus on this front has been a game changer.

Watch this video to see more about how South African Airways is unlocking revenues with personalised merchandising.

Editor’s Note: This post is part of our

Fly Africa series where Amadeus partners in Africa share their experiences and strategies to serve the continent.


Traveler Experience, Customer Testimonial, Middle East, Merchandising, Guest Post