Social check-in boosts online visibility for airlines and fun for passengers

Guillaume Ebrard

Product Manager, Altea Departure Control, Amadeus IT Group

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Social media is more relevant than ever for our customers – and this new social check-in service – which we developed in cooperation with Finnair – underlines the importance of incorporating social layers into our solutions and enabling direct social channel access to airline customers especially in times where special announcements are necessary.

Social check-in boosts online visibility for airlines and fun for passengers

If you haven't seen it yet – Finnair’s newly introduced social check-in serviceallows passengers to link their Facebook profile with their check-in. By doing that, they can then see on the seat map who is travelling with them on the flight, and choose a seat according to common interests for example.

After checking-in, passengers can tell their social network friends where they are heading and their estimated time of arrival.

These functions promote visibility for Finnair – helping the airline reach a broader audience via social channels. It also adds a bit of fun to the often monotonous check-in process by empowering their customers with a new way to interact, share, and engage with old friends – or even make new ones.

When we were designing this social check-in service with Finnair – one thing was at the forefront of our minds; data protection. Accordingly, social check-in users can select the level of privacy for their information and the service only shows the customer's public Facebook profile, which is only visible to passengers on the same flight.

Facebook is the first available social network so far – but in the future airlines' customers will be able to link their check-in with more social networks like LinkedIn, Google+, Twitter and Weibo.

What do you think? Would you use Social check-in? Let us know in the comments section below!