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Singapore Airlines to adopt Amadeus Revenue Management technology

Hazem Hussein

Hospitality Division CEO, Amadeus

We have enjoyed a longstanding partnership with Singapore Airlines, built on our shared commitment to innovation and customer service. Singapore Airlines has a clear vision for the next stage of its revenue management and pricing strategy, and we are pleased to have been chosen to bring this vision to life.

So today we are announcing that Singapore Airlines has signed up for the full suite of Amadeus Revenue Management solutions. This will provide the airline with the necessary platform to future-proof its revenue management capabilities, allowing the carrier to react more nimbly in the face of a rapidly evolving landscape.

Singapore Airlines will adopt Amadeus Altéa Network Revenue Management, a next generation O&D (Origin & Destination) based Revenue Management system designed with the future in mind, fully integrated with new merchandising practices such as dynamic pricing, fare families and ancillary sales. Drawing on data from multiple sources, it will provide faster, more accurate and intelligent recommendations on the best price and packaging of airline offers.

Singapore Airlines will also be adopting the Amadeus Dynamic Pricing and Amadeus Altéa Group Manager solutions


Tags

Asia Pacific, Altea