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Czech Railways on the challenges of the passenger rail deregulation
Marta Desviat
English
This content is only available in this language.
The Czech Republic was one of the first European markets opening access to passenger rail competition. What are the challenges the main Czech rail operator is facing? We spoke to Zuzana Čechová, Pricing and Marketing Director at Czech Railways .
Despite being a land-locked country, the Czech Republic's capital, Prague, is an international rail hub for Western and Eastern-European countries, sharing its main rail domestic lines with the international ones.
Yet, passenger rail deregulation represents many challenges: infrastructure capacity, tariff integration, and pricing strategies. The main one for Czech Railways is sharing revenues. Followed by pricing strategies and the current competitive situation.
"Collaborating with other railways means making sure that the cars quality and pricing offer fit our customers' needs"
Technology as an enabler for international rail
For Czech Railway's traveler, technology means having WIFI onboard, something that they are working on to provide on all their routes. For Czech Railways, technology means:
- Accessing new rail sales channels such as social media
- Having rail revenue management systems that help them increase their seat revenues
- Counting on new pricing technologies that help them win the battle for the customer
"Technology is not only enabling collaboration but also international rail demand overseas and in Asia."
Czech Railways believe that the airline expertise can bring a lot of knowledge to the rail industry. That's why partnering with Amadeus will help you to get the most out of every seat you sell.
Learn more by visiting our Rail operations solutions website or watch now the interview with Czech Railways at the Amadeus Rail Forum !