We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
The Big Bang model of the early development of the universe suggests that at some moment all matter was contained in a single point when an explosion created the ever expanding universe as we know it. The rail industry is set to experience its own ‘Big Bang’ moment when it comes to big data, according Pascal Clement, our Head of Travel Intelligence. But, as with the Big Bang theory, many questions remain, which were discussed extensively at the recent Amadeus Rail Forum.
How can the rail industry leverage the enormous amount of data available? How can industry players use this data to understand the real needs of travellers? How can all these elements be put together to shape the future of rail travel?
According to Clement, this explosion is not only about volume, but also the multiplication of new types of data and increasing transfer speeds. It requires taking advantage of the evolution of technology and using the expertise of data scientists to make sense of it all.
So, what are the opportunities for big data intelligence in the rail industry? Aside from providing a deeper understanding of passenger behaviour as was the case in our recentWorld Cup travel analysis, it can also assess flight demand to identify potential for rail connections, aid in planning partnerships, and help discover demand trends fornew servicessuch as on-board wi-fi on trains. It can also help railways be more competitive in revenue management and booking analysis.
We’re ready to take the lead on this journey by applying what we’ve learned from ourairline customersto the rail industry. With a deeper understanding of rail passenger behaviour, better cloud solutions, specialised data scientists, and personalised services – we’re on the right track to shape the future of business intelligence in rail travel and take the rail experience to the next step.