We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Emerging competition and new ways to distribute rail travel are challenging railways. What do they need to do to be successful? Antoine de Kerviler explored this opportunity at the World Rail Festival 2018.
With the European rail deregulation underway, recent rail news show that we are experiencing a true rail revolution: railways are launching new business models and forming strategic partnerships to build a multi modal experience. On the distribution landscape, technology giants such as Google or Amazon are entering the online travel marketplace and travelers are more and more digital savvy, leading to a need for more open and innovative technologies.
To be successful in this transformation, we believe rail operators need to look for more:
A great example that combines all three factors is our partnership with Deutsche Bahn to develop an international rail booking platform.
Our partnership with Germany's national railway, Deutsche Bahn (DB) is an example of how technology can help a railway to stand out in the distribution landscape.
Thanks to our open source technology and APIs connections with our partner railways, we have built a rail booking solution for DB to sell international rail tickets for multiple railways through its own website and mobile app. Combining multiple carriers in one booking step, rail passengers can find the best fares and have greater transparency of international routes, combined with better connections across Europe.
As a conclusion, competition and the changing market dynamics require more focus on the customer. The key to success is to make rail available at travelers fingertips and we are here to help in this rail revolution.
We want to make rail booking easier for any railway in the world.