Identifying traveller behaviour for a truly personalised journey

Marian Hens

Manager, Global Communications Travel Intelligence, Amadeus IT Group

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The travellers of tomorrow will want to travel the world in their own way with their own unique travel experiences that are personalised to their tastes and preferences.

Just what can travellers expect from a personalised approach in the future? A more personalised journey begins with understanding the behaviour of travellers and predicting what they will need even before they begin the booking process. They will also expect the future of travel to be one where they’re able to tap into inspiration from other travellers and then share their own personal plans with friends.

Take Gilbert for example. His behaviour is utilised to design the ideal journey for him and his family, from hotels to car-hire to on-trip activities. A personalised journey affords Gilbert and his family with a stress-free travel experience that’s perfectly suited to their preferences, and shows the potential of using past traveller behaviour to offer truly unique travel products and services.

Have a look at this video in which Gilbert’s behaviours are used to create a more personalised journey from start to finish and be sure to visit our dedicated site for more about a personalised travel future.


Traveler Experience