We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
It might sound funny, but despite working for a technology company, I often forget how critical technology is to the travel industry.
Think about it. Technology has evolved from being a genuine driver of innovation to an essential platform for success. Yet, we have become so accustomed to always being connected, it’s easy to lose sight of how technology has enabled travel.
People rarely travel without their phones today, expecting to be connected 24/7. This has huge ramifications for travel. One of our focus areas in 2014 was to help our customers offer the most relevant, cost conscious and specialised content so they could offer a more personalised service to travellers. This was a key driver for new technology developments too.
Amadeus Ticket Changer (ATC) for example simplifies ticket reissues in just a few minutes; Amadeus Offers transforms travel agency efficiency during the pre-booking process and Amadeus Robots delivers significant benefits for leisure and corporate travel agents wanting to improve revenue through new levels of automation.
Partnership was also a big focus in 2014. Uncertain market sentiment meant our customers needed true partners more than ever, not only to understand their challenges, but to overcome them as well.
We created avenues to really listen to our customers. Our annual Discover Amadeus event series was the most successful ever, covering 14 different locations in the region. The discussion at our customer ‘ThinkTank’ centred on the need for greater collaboration and personalisation across the industry. A ‘one size fits all’ approach will not deliver valuable outcomes. This was especially evident across the mid-back office market where customers’ needs change regularly, depending on a variety of factors. As a result, we are now looking at a range of bespoke solutions with a range of partners to meet local demand.
It’s been said that the only constant in life is change and looking back at 2014, I couldn’t agree more.
We have done our best to ‘walk the talk’ and shape the future of travel in the Pacific in 2014. What’s in store for 2015? You can count on industry collaboration and new technology from us.
Thanks to our industry partners for your ongoing commitment and cooperation. Your success has been our success. Here’s to a great 2015.