2014 proved yet again, one size does not fit all in the Pacific region

Tony Carter

Managing Director, Amadeus IT Pacific

This content is only available in this language.

It might sound funny, but despite working for a technology company, I often forget how critical technology is to the travel industry.



Think about it. Technology has evolved from being a genuine driver of innovation to an essential platform for success. Yet, we have become so accustomed to always being connected, it’s easy to lose sight of how technology has enabled travel.

Making travel more personalised

People rarely travel without their phones today, expecting to be connected 24/7. This has huge ramifications for travel. One of our focus areas in 2014 was to help our customers offer the most relevant, cost conscious and specialised content so they could offer a more personalised service to travellers. This was a key driver for new technology developments too.

Amadeus Ticket Changer (ATC) for example simplifies ticket reissues in just a few minutes; Amadeus Offers transforms travel agency efficiency during the pre-booking process and Amadeus Robots delivers significant benefits for leisure and corporate travel agents wanting to improve revenue through new levels of automation.

When you succeed, we succeed

Partnership was also a big focus in 2014. Uncertain market sentiment meant our customers needed true partners more than ever, not only to understand their challenges, but to overcome them as well.

We created avenues to really listen to our customers. Our annual Discover Amadeus event series was the most successful ever, covering 14 different locations in the region. The discussion at our customer ‘ThinkTank’ centred on the need for greater collaboration and personalisation across the industry. A ‘one size fits all’ approach will not deliver valuable outcomes. This was especially evident across the mid-back office market where customers’ needs change regularly, depending on a variety of factors. As a result, we are now looking at a range of bespoke solutions with a range of partners to meet local demand.

Change is as good as a holiday

It’s been said that the only constant in life is change and looking back at 2014, I couldn’t agree more.

  • We moved our team of 350 to new offices in Sydney. Our goal is to become a more agile, collaborative and forward-thinking workforce.
  • We refreshed our brand for the first time in 26 years. We committed to shape the future of travel in Australia together with our partners.
  • We grew our local team of specialists across hotels, IT development, customer support, sales, marketing and rail to meet local demand.
  • We also focused on increasing hotel adoption for travel agencies and developing more customised, end-to-end technology solutions, largely driven by our local team of 100+ developers.

We have done our best to ‘walk the talk’ and shape the future of travel in the Pacific in 2014. What’s in store for 2015? You can count on industry collaboration and new technology from us.

Thanks to our industry partners for your ongoing commitment and cooperation. Your success has been our success. Here’s to a great 2015.


Asia Pacific