We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
As we work with our customers to shape the future of travel, sustainability is an important part of our strategy. And I must say that while it’s a challenge, it is also especially rewarding to be the representative of this mission in Latin America.
We have designed an extensiveCSR program in the region along four pillars:personal involvement of our employees , raising funds or donating equipment,education projects andenvironmental sustainability .
The response of our employees thus far has been heartwarming to say the least. This year we hope to repeat the great employee attendance during our "Volunteer Day", which is going in to its 4th edition. This activity happens once a year and brings employees and customers together to contribute to the development of underprivileged communities, with activities such as the construction of tables and chairs for schools.
I am proud to say that last year, employees from Argentina, Bolivia, Brazil, Colombia, Costa Rica, Chile, Ecuador, Mexico, Paraguay, Peru, Uruguay and Venezuela took part in this program, alongside professionals from 13 of our clients in the region.
We also have several regional initiatives focused on the donation of equipment and funds. In Mexico, Argentina and Brazil, PCs and re-cycled office furniture have been donated to local institutions supporting different social activities for artists with disabilities, orphanages, and public schools. Part of our Christmas gift budget was used to support the Philippines typhoon relief effort by our very generous colleagues in Colombia and in Brazil we’ve set up partnerships to finance educational training for impoverished communities.
In Cuba, we’ve donated computer and equipment for universities, while in Uruguay we have established an alliance with the Ministry of Sports and Tourism to boost travel industry knowledge transfer in public schools. There are far too many activities we’re undertaking in our local communities to list here – but rest assured that these contributions are going a long way to shape a moresustainable future.
Finally, we are also looking at our environmental footprint with our Energy Saving Project, which aims to reduce the consumption of electricity, paper, and water in our offices in Latin America and the Caribbean regions.
Asustainable future of travel is an ambitious goal and we are well aware that there is a long way to go. That said, at Amadeus Latin America, we have gotten started with a lot of ideas on how to improve our contributions and we are looking forward to continuing our quest towards a sustainable future with our employees and other players in the industry. Stay tuned – there’s plenty more to come!