We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
The holy grail of personalizationis creating individual offers for each traveler that meet, or even exceed, their expectations and which each individual is willing to pay for. We are seeing various travel players move towards more personalized offers but we’re yet to see this applied at every step of the customer journey – something that would achieve the truly personal end-to-end experience that travelers are looking for. We recently published a blog post as part of this series about the ultra-personalized journey of Ms. Smith.
Through loyalty programs and data analysis, providers are already able to offer various promotions, upgrades and special experiences to their travelers. But there are still many options for these companies to explore, including more customized content for travelers based on their profile and buying history.
The challenge, for the industry, is having the ability to identify each individual traveler, in real-time, and offer them exactly what they are looking for. This requires next-generation IT infrastructure and technical expertise, as well as collaboration across the industry. This clearly won’t happen overnight and will take time.
Our goalis to create a solution that allows airlines and other travel providers to distribute their offers to travel sellers worldwide, and for travel sellers and buyers to easily access and compare these offers, and serve travelers simply, quickly and accurately as possible.
In line with the continual evolution of our Travel Platform, we are developing an array of powerful management controls to allow travel agents to define content sources, displays, preferred options, payment systems and more. This means travel agents across the world will be able to develop and personalize the right offer for each traveler, and optimize each and every trip for their business.
As an Amadeus connected travel seller, you will be able to take greater control and benefit from some powerful features and functionality:
As part of the new Amadeus Live Travel Space, we are continually evolving our Travel Platform and rolling out new intelligent solutions and tools that empower travel agents around the world to further personalize their customer’s experience. All with the aim of enabling travel sellers to deliver a full door to door trip experience to their customers and deliver the personalized experience that travelers are looking for.
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This is the sixth blog post of our Amadeus Travel Platform series where we talk in detail about all the changes we’re making to bring the richest content to our community of travel agents, corporations and travelers. Check out the first, second, third, fourth, and fifthblog of this series for more information.