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Multimodality: The future of global travel

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The future of global travel is multimodal where travellers regularly and easily combine different transport modes, that best match their journey requirements door-to-door. The European Commission’s vision sets Europe as the world’s first multimodal travel hub.

Rail is at the heart of this vision, for long and medium-distance journeys, providing urban rail services, and often serving as the link between airline services and other modes of ground transport.

A challenge or an opportunity for railways?

Ensuring the traveller of tomorrow enjoys a seamless travel experience, from their initial search, right through to arrival at their destination, requires collaboration between different transport and infrastructure providers. 

We see a big opportunity in collaboration for railways that would lead to new revenues, greater reach to international passengers and better efficiencies. 

Insipre leisure travellers...

Travellers need inspiration: when it comes to planning a leisure trip, 49% of travellers in the developed markets and 66% in emerging markets do not have a destination in mind*. Rail needs to be at the forefront of where the traveller is looking when planning a trip.

Searching, planning and booking a trip across multiple destinations is not easy, and empowering inspiration is even harder when it involves multiple transport modes.

For railways this means a new challenge: to adapt to new ways in serving the traveller.

This can be achieved through collaboration with other modes of transport, by choosing the right distribution channels and most importantly, by making rail an integral part of the travel ecosystem...

...And value business travellers

It's important for corporations and business travellers to have a booking tool that provides the total trip cost, journey time (door-to-door) and CO² emissions. It's added value for the customer and helps reduce overall travel expenses for the corporation. For Travel Management Companies (TMC), this is the step towards real multi-modal trip management.


Lastminute.com uses an Amadeus solution to sell

The successful story of the lastminute.com, Eurostar and Amadeus partnership: with the help of Amadeus technology, Eurostar is now selling its full offer on lastminute.com, proposing rail trips and packages that are quick and easy to book.

Lastminute.com uses an Amadeus solution to sell

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